It felt like I was in an episode of Black Mirror. Like I was being controlled by something else — trained by an algorithm that excelled at teaching me how to grow disconnected from my own life and become a passive observer of the lives of others.

What I noticed was the forgetfulness. Everyday moments that made me feel human started disappearing. I was living on autopilot, reliving every day like the last, growing disinterested in what felt like the mundane.

But the mundane is where your actual life is.

The idea for Win Daily came when I was training for my first marathon. I became obsessed with measuring every output — and in between, I was scrolling through the PRs of strangers whose full journey I would never know. I noticed that five minutes of my own run made a whole lot of difference than sitting at home watching someone else's highlight reel.

You don't get a PR the first time you go out running. There are years, mental turmoil, doubts that make up that moment. Social media shows you the finish line. Never the gap between the intent, the goal and the everyday struggle of pushing past your own limits.

I became obsessed with documenting that gap.

At kilometre 20 of my first marathon I felt like I was going to die. Every day I had gone out had led to this moment and I couldn't give in. I had an archive in my mind of every failure, every bare minimum run — and I used that as fuel to keep going.

Win Daily is a place to reconnect with what makes us human. The everyday moments we often forget but when compounded over time become an archive of a life well lived.

One win a day. Your wins. Your life.